NED companies rebrand under one name

National Equipment Dealers (NED) rebranded four dealer companies acquired over the last few years under the NED name.

According to NED, it has grown to 13 dealer locations across four states since its establishment in 2018. The dealer companies rebranded include Four Seasons Equipment in Texas, MAY-RHI in the Carolinas, Richardson Services 1991 – recently acquired in South Carolina – and Earthmovers Construction Equipment in Florida,

“This is a challenging endeavor, but we are all very excited about growing our brand under one name,” says Corey Rogers, vice president of marketing at NED. “With this change, we will have much cleaner messaging and improved brand recognition as we continue to grow.”

Part of the rebranding includes a new NED logo.

“Our new logo is easier to read and will be easier to recognize on our equipment when seen on jobsites,” Rogers says.