Trail King hires international market director

By |  July 3, 2018


Trail King Industries, a North American trailer manufacturer, named Mike Heschke as director of international market development.

The new position was created to support the ongoing growth of Trail King with the addition of the Goldhofer product line, according to the company. In his role, Heschke will be responsible for managing the sales process, providing quotes and delivering technical training to the Trail King and Goldhofer sales teams.

“Mike moves into this new role after successfully managing the niche market of governmental sales,” says Rick Farris, vice president of sales and marketing at Trail King. “His past experience and product knowledge positions him for success in leading our team into the international markets with the Goldhofer team.”

Heschke began his career in 1988 as a welder with Ti-Brook before moving into sales in 1995. When Trail King acquired Ti-Brook in 1996, he stayed on as product support manager. For the past 10 years, Heschke has been in charge of governmental sales, where he was responsible for order management, developing relationships and promoting products.

“I am excited to be working with the Goldhofer team to support both Trail King internationally and Goldhofer in the United States and Canada,” Heschke says. “I look forward to learning more about the products Goldhofer offers and training our sales team.”

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