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The evolution of publishing

By |  July 15, 2016

The magazine-publishing industry was largely focused on print magazines when Pit & Quarry was established in 1916. While the magazine remains the primary focus of the Pit & Quarry staff today, publishing has evolved in recent years beyond the production of a monthly print product.

Pit & Quarry’s coverage of the aggregates industry is now digitally driven in addition to being print driven. Whereas readers in the past first got their industry news in print, today’s readers largely first learn about industry developments online.

Although publishing remains at the center of Pit & Quarry’s business, the Pit & Quarry Roundtable & Conference is now as much a part of the brand’s fabric as the Pit & Quarry Hall of Fame (pictured above).

Although publishing remains at the center of Pit & Quarry’s business, the Pit & Quarry Roundtable & Conference is now as much a part of the brand’s fabric as the Pit & Quarry Hall of Fame (pictured above).

Pit & Quarry’s website is one place where aggregate producers, equipment manufacturers and industry association leaders get their industry news these days. Pit & Quarry news, feature stories and more are also delivered digitally through a weekly e-newsletter.

The concept of storytelling has also evolved as digital technology has progressed. Written content is still the foundation of Pit & Quarry’s coverage, but editors have new considerations to make these days when planning and telling stories. In addition to written form, stories can be told through videos, slideshows, tweets and other means. The next generation of Pit & Quarry readers will likely further demand content in these forms.

Aside from these new coverage approaches, the magazine has regularly brought the industry together since 1996 through the Pit & Quarry Roundtable & Conference, an event that unites stakeholders in an idea-exchanging forum.

Yet another event Pit & Quarry hosts, the Pit & Quarry Hall of Fame Induction Ceremony, pays tribute annually to the pioneers of the past, as well as present-day industry leaders. Launched in 2013, 20 individuals are now enshrined in the Hall of Fame, which preserves the history of the aggregates industry and the individuals who’ve shaped the industry into its current form.

The modern magazine is much more than a print magazine, but print is still the core of Pit & Quarry 100 years after the magazine was established. As the old saying goes: Some things never change.

Kevin Yanik

About the Author:

Kevin Yanik is the editor-in-chief of Pit & Quarry magazine. Yanik can be reached at 216-706-3724 or kyanik@northcoastmedia.net.

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