Terex Trucks rebrands as Rokbak

Rokbak is the new name for Terex Trucks, with the new brand representing the continuation of the company’s hauling heritage. Photo: Rokbak

Terex Trucks has a new name and look in Rokbak yet remains part of the Volvo Group, which the company joined seven years ago.

“We are proud and excited to have the modernized Rokbak brand continue as a fundamental part of our organization,” says Melker Jernberg, president of Volvo CE and executive vice president of Volvo Group. “We believe in a sustainable future, innovation and the power of our people, and we see that all encapsulated in Rokbak. At the same time, the company has its own personality, heritage and loyal customer base, and it will be exciting to see the brand evolve further as it sets out on this new stage of its journey.”

Rokbak machines, as part of the rebranding, are designed with new colors.

“We’re very excited to reveal our new brand and, of course, our haulers are the shop window,” says Paul Douglas, managing director of Rokbak. “Rokbak stands for power, performance and reliability. We already have a very healthy order book for the new brand, and we want to further expand our reputation, dealer network and market share. We’re still the same skilled, experienced and passionate team, committed to making rock-solid haulers every day. But we also have a clear vision for where we want to go and who we want to be.”