Superior schedules dealer open house in August

IGNITE18 is a two-day event and is open to the company’s equipment dealers of crushing, washing, screening and/or conveying equipment. Photo courtesy of Superior Industries.

Superior Industries will hold a dealer open house at its factory in Morris, Minnesota, from August 28-29.

IGNITE18 is a two-day event and is open to the company’s equipment dealers of crushing, washing, screening and/or conveying equipment.

“It’s our first opportunity to meet as a large group since our big Rock Face to Load Out product reveal at ConExpo-Con/Agg 2018,” says John Garrison, vice president of sales. “Our dealers are an important part of our future and we’re excited to reveal lots of new updates to our products and services.”

According to the company, the open house will include a hands-on tour of Superior’s company-owned gravel pit, which supplies sand and gravel to pre-cast concrete manufacturer and sister company, Hancock Concrete Products. The pit is also used as a showcase and proving grounds for the company’s launched and developing product lines.

In addition, all four product managers will share design and manufacturing updates, customer success stories and development plans for each product segment.

The company says it is also planning an equipment expo, dealer program updates, aftermarket initiatives and marketing opportunities. Jarrod Felton, the manufacturer’s president, will give a keynote address to share exciting developments about the future.