Road Machinery rebrands as Core Machinery

By Jack Kopanski| October 3, 2023

Road Machinery, a construction equipment dealer serving the quarry industry, changed its name to Core Machinery.

Core Machinery says the name change will allow the company to present itself more clearly as a product support company for heavy equipment without abandoning a proud company history dating back to 1955. Core Machinery operates across six branch locations in Arizona and Southern California.

“Exceptional service is at the core of everything we do for each and every customer, each and every day,” says Nate Kendall, president and CEO of Core Machinery. “For 68 years, we’ve added and adapted our capabilities to meet the needs of the regions we serve, adding field support and remanufacturing facilities to support heavy equipment in a variety of industries throughout the Western U.S. and Mexico.”

Adds Guy Horton, vice president of sales at Core Machinery: “We’re proud of our history and where we’ve come from, and we’re also excited about where we’re going. This rebrand is an exciting time for us as we reintroduce ourselves and aim to strengthen customer connections. Our new look and feel embodies our commitment to providing and supporting equipment that is central, or ‘core’ to our customer’s success.”