Pit & Quarry’s 100-year evolution

By |  March 22, 2016


“Why did you change my Pit & Quarry? It wasn’t broken, why fix it? We liked it.”
Most people did, based on our research. We liked it, too.
Pit & Quarry has been the leading publication in our industry for most of its 100 years.
“So, change for change’s sake?” No.
“New management?” No, same guys.

r_fulopProgress requires change.

Our 100th anniversary served as an ideal time to take a step back and analyze what we are as a brand, including the magazine, digital media and events.

Remaining the same is easy. But we challenged ourselves to take an introspective look. We needed to ensure we’re still delivering essential content that meets the changing needs of our audience.

We certainly did not take this assignment lightly.

We hired a third-party research firm to help us conduct focus groups, one-on-one interviews and field surveys with our audience. A significant investment, the seven-month project enabled our readers and marketing partners to truly co-engineer our redesign.

What you see is a reflection of our research results translated by our talented edit and design teams’ hard work. Our grittier look and feel is more identifiable to readers in this unpretentious industry. We were careful not to dramatically alter the common thread, our DNA: Equipment & Technology.

Much like the Pit & Quarry Hall of Fame, it’s something new we’re bringing to the industry.

We hope you like our new look. You’ll notice comparable updates on the websites and our P&Q Weekly Report enewsletter.

Please let us know what you think.


-Rob Fulop, Publisher
Contact Rob at 216-706-3741 or rfulop@northcoastmedia.net.

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