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NSSGA to host AGG1 market segmentation webinar

By |  April 28, 2015

The National Stone, Sand & Gravel Association (NSSGA) is set to host a webinar May 21 at 1 p.m. Eastern on effective market segmentation.

Rob Vogel, managing partner for Q4 Impact Group, will present the webinar, which will cover segmentation relative to an aggregate market place. In addition, attendees will learn what effective segmentation can deliver to a producer; what a producer really sells and how it is impacted by segmentation; and how to develop effective segmentation strategies.

Registration for members is $49 and registration for nonmembers is $99 per location.

Allison Kral

About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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