New VP for North America at Case CE

By |  September 16, 2019

Logo: Case Construction Equipment

Case Construction Equipment (Case CE) named Steve Cianci as its vice president for North America.

Cianci will be based at the company’s headquarters in Racine, Wisconsin.

Michel Marchand, who previously held the position, left Case CE in August to pursue a new opportunity, the company adds.

Cianci joins Case CE with more than 25 years of experience at global heavy equipment and industrial companies, most recently with Kalmar USA. He holds a masters in business administration from Roosevelt University along with a bachelor’s degree in marketing from Bentley University.

“The construction industry provides great opportunity for intelligent growth as we further streamline product offerings, strengthen the dealer network throughout North America, and focus on ways to help businesses succeed and drive efficiencies with their compact and heavy equipment fleets,” Cianci says. “Case is a strong brand with great character and values, and I look forward to the work ahead.”

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