Michelin holiday campaign a tribute to commercial drivers

By |  November 16, 2015

Michelin North America plans to celebrate the upcoming holiday season with a #KeepThanksMoving conversation in its social and digital media.

“As you bustle from store to store and gather with family and friends, please take a minute this holiday season to think about the many people who help move the jolly, jingle and scrumptious morsels that help make your family’s holiday memories across the miles and keep the roads and highways safe,” says Ralph Dimenna, COO for Michelin Americas’ Truck Tires Division. “These are the ones who ‘keep thanks moving’ under all kinds of weather and driving conditions. Let’s show them how grateful we are for all they do.”

According to Michelin, the #KeepThanksMoving campaign extends the company’s history of supporting drivers and being a good member of the communities in which its employees live and work.

Michelin encourages others to join the conversation and share their thanks for how commercial drivers help make the holidays memorable by posting public comments on Twitter using the hashtag #KeepThanksMoving. Include @MichelinTruck, @MichelinTweel or @MichelinAG on Twitter and MichelinTruck, MichelinTweel1 or MichelinUSA on Facebook.

From Nov. 16 to Dec. 31, Michelin will recognize the most compelling posts in each category for individuals who demonstrate outstanding community involvement. Individuals will receive a Michelin-branded 12-volt cooler/warmer by Koolatron and a certificate for a pair of Justin work boots courtesy of Red Eye Radio.

Participants can also download a thank you card from www.michelinmedia.com to give to special workers in their community.

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About the Author:

Kevin Yanik is editor-in-chief of Pit & Quarry. He can be reached at 216-706-3724 or kyanik@northcoastmedia.net.

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