Luck centennial celebration continues with giving campaign

Luck Companies’ headquarters is located in Manakin-Sabot, Virginia. Photo: P&Q Staff

Luck Companies has been celebrating its 100th anniversary all year long in unique ways.

As part of the centennial celebration, Luck Companies and the Luck Foundation created a Gift of Giving campaign to provide employees the opportunity to select a nonprofit organization of their choosing to receive a $1,000 donation.

According to Luck Companies, its Gift of Giving campaign ran for one month and had full participation of its employees. A total of $1 million was given to more than 600 unique 501(c)(3) organizations across 36 states, the company says.

“This mission-aligned campaign was an incredibly important pillar of our 100th anniversary program,” says Charlie Luck, president and CEO of Luck Companies. “In addition to expanding the reach of our annual giving, we wanted to offer associates the opportunity to follow their hearts and their passions, perhaps in a way they haven’t ever done before. We encouraged them to talk with family and friends about the organizations to support, to think deeply about their values and to align their decision with those values.”

Luck Companies says the recipients of the $1,000 donations represented a vast spectrum of organizations that help individuals, families, children, students and animals. Examples of nonprofits chosen are Special Olympics, Family Connection of South Carolina, Thurgood Marshall College Fund, Goochland County Animal Shelter, Healing Transitions, North Carolina Beach Buggy Association, Parkinson’s Foundation, Bald Ridge Lodge, ALS Society, ARC of Warren County and Jacob’s Chance. Additionally, more than 100 Luck Companies employees designated St. Jude’s Children’s Hospital for their donation.

“Our Gift of Giving campaign coordinators received over 600 heartfelt stories of how the nonprofit organizations had positively impacted the lives of the associates, their families and their communities,” Luck says. “Together, we have had a significant impact on the lives of others. That is a true testament to our associates’ leadership and the culture of care we’re propelling at Luck Companies.”

According to Luck, his grandfather – Luck Companies founder Charles Luck Jr. – is the inspiration for the company’s longtime commitment to giving back, He purchased the first ambulance for a local fire department when it reached out in need.

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