LafargeHolcim US rebrands as Holcim US

LafargeHolcim US unveiled a new identity as Holcim US, bringing together legacy brands.

“The Holcim US identity is inspired by our talented people, rich culture and commitment to building a sustainable future,” says Jay Moreau, CEO of Holcim US aggregates and construction materials. “We’re coming together as one team to accomplish ambitious goals in sustainability and innovation, and to deliver on the value proposition for us and our stakeholders.”

Holcim US operates in 43 states, offering a range of aggregate, asphalt, cement and ready-mixed concrete products and services through brands such as Lafarge, Holcim, Aggregate Industries and Lattimore Materials. With Holcim transitioning in the U.S., the company says legacy market brands will enjoy a greater sense of unity and identity in their markets.

“As Holcim US, we now share a common purpose and vision that draws on the group’s rich 200-year heritage of building progress,” says Toufic Tabbara, interim CEO of U.S. cement and North America region head at Holcim. “As the company transforms to become the global leader in innovative and sustainable building solutions, our U.S. organization becomes even more closely linked to the leadership position that Holcim Group has been building globally.”