Lafarge initiative geared toward community enrichment

Lafarge Canada Inc. is reaffirming its commitment to communities and customers through a new initiative called Building Better Cities. According to Lafarge Canada, Building Better Cities will be applied to all internal and external marketing and communications materials across Canada.

“Our vision is to become the leading provider of solutions to the construction industry, and our mission is to provide solutions that build better cities and communities,” says Bob Cartmel, president and CEO of Lafarge’s eastern Canada division. “The cities where we live and work along with the infrastructure that supports our communities such as roads, bridges, transportation links, water and waste management can and will benefit from the solutions we provide through Lafarge.”

Lafarge intends to enhance cities by focusing on a few key areas, including taking account of environmental concerns; combining innovation, performance and architectural expertise; and developing more affordable housing.