IRock establishes dealer in Upper Midwest

Crush Mode president Micah Tysver (third from left) celebrates the company’s new IRock partnership with representatives from the company. Pictured from left are Paul McCaffrey Brad Freeman, Tysver, Chris Larson, Matt Holmes and Marcia Collins. Photo: IRock Crushers

IRock Crushers partnered with Crush Mode, a new equipment dealer serving the Upper Midwest.

Led by Micah Tysver, Crush Mode will represent IRock in Minnesota, North Dakota, Wisconsin and Iowa.

“It didn’t take long to realize Crush Mode was a great fit for IRock’s dealer model,” says Nate Russell, director of sales and business development at IRock. “Crush Mode, like IRock, understands that connection is key, breaking the mold and setting the bar high are paramount business practices in which we strive for every day.

“Our partnership will bring knowledgeable, on-target, end-user experiences that will be a breath of fresh air for the people of North Dakota, Minnesota, Wisconsin and Iowa,” Russell adds. “The president of the company, Micah Tysver, is an industry professional and understands the importance of keeping a no-shortcut attitude while always having the customer’s back.”

Tysver is similarly excited about the partnership.

“From my first discussion with Nate Russell at IRock, I knew I needed to partner with the company and the brand,” Tysver says. “The professionalism of the entire IRock team, the support they provide around the U.S. and the talent – including several recent recruits – gives me such confidence and excitement for this partnership. IRock understands the needs of the industry and the importance of keeping inventory on hand. We are already geared up with several units, ready to hit the ground running.”

According to IRock, Crush Mode offers equipment sales, rentals and consulting services as aggregate solutions. Crush Mode will represent IRock’s complete product line, including crushers, screens, conveyors and parts.