Hills Machinery, SEC named top Rokbak dealers

Hills Machinery and Shafer Equipment Co. (SEC) earned Rokbak’s Dealer of the Year award.

For the first time, Rokbak split the award based on highest sales volume and highest market share.

“Hills and Shafer both performed exceptionally well last year,” says Robert Franklin, director of sales for the Americas at Rokbak. “These two Rokbak representatives in the Lower 48 could hardly be any further apart, geographically speaking, and their client base is pretty different too. But they both share our determination to increase our customers’ productivity and profitability with the most efficient, reliable haulers on the market.”

Serving northwest Nevada and northeast California from its base in Sparks, Nevada, SEC’s award for highest market share in 2021 stems from 40 percent growth in its hauler business over 2020’s total.

“Probably half of that growth can be attributed to several large projects, with the rest being largely down to the good old-fashioned hard work of our sales team – which has also increased demand for rentals, parts and services,” says Jay Shafer, president of SEC.

“The market out here is evenly distributed between commercial building and residential projects, but definitely favors the bigger RA40 machines due to our wide-open spaces,” Shafer adds. “Our customers are hauling huge quantities of dirt and, as development spreads towards the foothills of the Sierra Nevada, scrapers are no longer effective due to the underground rock.”

Hills Machinery, which serves customers from nine locations across the Carolinas, attributes its success in the highest-volume category to strong demand from housing, commercial, industrial and heavy-highway projects.

“This is one of the fastest-growing housing markets in the country, and lots of infrastructure work needs to be done to keep up with the growth. So we hope this will help us expand our footprint even further,” says Jim Hills, co-founder and president of Hills Machinery.