Eriez elevates company veteran to new role

Blicha

Eriez promoted John Blicha to vice president of global marketing and brand management.

Blicha joined Eriez in 2012 as marketing communications manager, most recently serving as senior director of global marketing and brand management.

“John has made significant contributions to the company throughout his career at Eriez,” says Lukas Guenthardt, president and CEO of Eriez . “With his tenacity and talent, he has built and shaped a dynamic global marketing team that is well-prepared to successfully lead the organization into the future.”

According to Guenthardt, Blicha will drive worldwide marketing and go-to-market sales strategies for the company.

“During his time with Eriez, John has helped to grow the company’s revenue and maximize its market share, while also improving the customer experience and elevating the Eriez brand on the worldwide stage,” Guenthardt says. “In his new role, John’s aptitude for change management and innovative approaches to marketing and sales strategies will further strengthen Eriez’s ability to design and deliver the right solutions to our global markets.”