Continental acquires CRP Industries’ belt assets, business

Sudmann

Continental acquired the assets and business of CRP Industries‘ Continental-related belt and belt kits program.

The acquisition brings all of CRP’s Continental-branded aftermarket belt products under its North American business. The acquisition comprises both import and domestic Continental-branded multi-v belts, v-belts, timing belts, accessory drive kits, Pro Series kits, Pro Series Plus kits and Black Series kits.

“We are excited to bring all Continental products sold in North America under our own North American aftermarket business,” says Rolf Sudmann, who is leading the global automotive aftermarket belt business at Continental. “In addition to continue providing our strong all-makes program, this integration will help us be one of the leading providers in the import market. This will bring clarity to branding for both Continental’s and CRP’s customer. Combining the strengths of each business, we will ensure each our of customers will be provided a one-stop shopping experience.”

According to Continental, CRP Industries will continue its presence in the aftermarket selling other non-Continental brands, including Rein Automotive parts, Pentosin technical fluids, Ajusa gaskets and AAE Steering products.

“Continental has been a valued partner for more than 65 years, and a mutual respect and collaboration has been the foundation of our relationship during that time,” says Dan Schilidge, CEO of CRP Industries. “We are proud to have built the Continental brand in the market. This transaction brings alignment to the Continental product lines while allowing CRP to focus on further defining our brand and product offering around solving the advancing technology challenges faced by today’s repair technicians. We believe it is in the best interest of our customers, and we will do everything in our power to ensure that the transition will run smoothly.”

The collaborative transition will be gradual, according to Continental, to enable customers on both sides to become accustomed to the new arrangement of products and services.