Case reveals its top dealers

By |  July 30, 2021

Case CECase Construction Equipment named its 2020 Diamond Dealer and Gold Dealer award recipients as part of its North American Construction Equipment Partnership Program.

The awards recognize dealerships across the U.S. and Canada for excellence in five categories, including sales performance, marketing and communications, product support, parts support, and training.

The 2020 Diamond Dealer award winners are ASCO Equipment (Texas), Groff Tractor (Pennsylvania, Maryland, New Jersey), J.R. Brisson Equipment (Ontario, Quebec – Canada), Longus Equipment (Quebec, Canada), McCann Industries (Illinois, Indiana, Michigan) and Redhead Equipment (Saskatchewan, Canada).

The 2020 Gold Dealer award winners are: Crawler Supply (Louisiana), Eagle Power & Equipment (Delaware, Pennsylvania), Hi-Trac (1974) Inc. (Winnipeg, Manitoba), Kucera Group (Ontario), Lawrence Equipment (Virginia, North Carolina), Medico Industries (Pennsylvania) and Monroe Tractor (New York, Massachusetts, Connecticut).

“One of the most important ways Case differentiates itself is through a dealer network that delivers a complete experience of service and support – from the initial purchase of a machine through its entire life cycle,says Terry Dolan, vice president of North America at Case. “These exemplary partners have the expertise and business relationships that keep people coming back through their doors, and they’ve done outstanding work representing the Case brand.

The Case program is designed to increase dealer performance per the results of a dealer assessment while encouraging them to excel in their role as a professional partner to customers, the company says.

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