Case and Kip Moore honor construction workers with music video

By |  August 29, 2014

Country music singer Kip Moore, partnered with Case Construction, debuted a music video honoring men and women in the construction industry. The song, titled “On the Case,” is a personal homage to Moore’s fan base and those that have supported him throughout his career.

“These folks come out to my shows after working long shifts, 50-60 hour weeks, and I never forget that,” says Moore.

In conjunction with the music video, fans also will able to submit photos in a contest for a chance to have their crew or equipment featured in a second fan cut of the music video. Fans who submit photos will also be entered to win concert tickets for Moore’s “Up in Smoke” tour.

The video was released in coordination with Labor Day weekend and can be viewed here (or at the bottom of this post). Photo submissions will be accepted through November 20.


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About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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