Bauma proves it’s still a big-time event

Bauma 2022 took place Oct. 24-30 in Munich, Germany. Photo: Messe München

Bauma 2022 wrapped in Germany, drawing nearly half a million attendees from more than 200 countries.

Show organizer Messe München says about 3,200 exhibiting companies from 60 countries participated in the weeklong event in Munich. The Wirtgen Group and John Deere were among them.

“The Wirtgen Group’s joint trade show appearance with John Deere was a resounding success,” says Domenic Ruccolo, chief sales officer at Wirtgen Group and senior vice president of sales, marketing and product support of global construction equipment at John Deere. “The interest in our company and our innovative and sustainable products was simply overwhelming. Our participation in the industry-leading trade fair Bauma was the most successful in the history of the Wirtgen Group.”

Liebherr was yet another exhibiting company to participate in Bauma.

“Bauma proved to be a very successful trade fair for us,” says Steffen Günther, a member of the board of directors at Liebherr. “We generated a lot of enthusiasm among the large audience. The conversations were outstanding. We’re already looking forward to the next Bauma trade fair now.”

The next Bauma will take place in April 2025 across seven days.

According to Messe München, the U.S. had the seventh-largest contingent of Bauma attendees on hand this time around. About half of all attendees originated from outside of Germany, the organization says.

“This Bauma has again stoked enthusiasm and fascination,” says Stefan Rummel, CEO of Messe München. “After the world fundamentally changed following the last Bauma, we’re really thrilled that Bauma 2022 demonstrates the trade fair remains a powerhouse of the construction equipment industry thanks to our customers’ great variety of innovations, good business deals and many visitors from all over the world.”

Attendance at this year’s Bauma was actually down 23 percent from Bauma 2019. That year, Bauma drew 627,603 people.

The exhibitor total was also down this year – about 14 percent – from 2019.