ABB invests $60M in technology for US market

By |  March 14, 2017

ABB’s Senatobia, Mississippi, facility. Photo courtesy of ABB

ABB unveiled its latest electrical innovations for the U.S. market, including developments related to power distribution and protection and residential circuit protection.

The company launched three main ranges, including low-voltage power distribution solutions, residential load protection solutions, and UPS and switching solutions.

As a part of its existing medium-voltage solutions, ABB added the ReliaGear switchgear, motor control center, SafeT switchboard, SafeT panelboard and busway. It also released its new residential solution: Sentricity load centers and circuit breakers.

According to ABB, the investments are the result of research and development and operational investments of more than $60 million. The investments build on a $10 million investment to localize production in Senatobia, Mississippi, for a range of electrical components and systems previously manufactured overseas. This investment included the opening of an 85,000-sq.-ft. manufacturing plant in Senatobia in October 2016.

In total, with additional investments in the sales team, logistics and other product development, the company has invested more than $100 million in the U.S. market alone, since its $3.9 billion acquisition of Thomas & Betts, the company says.

“With the expansion of our portfolio, we continue to show our strong commitment to our U.S. customers,” says Tarak Mehta, president of ABB’s electrification products division. “ABB now has a complete offering of electrical solutions from a simple installation product such as a Ty-Rap through full electrical systems up to the medium-voltage substation. We now have the most competitive and technically advanced range in our industry and will continue to invest in innovation and people to support our customers here.”


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About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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