WD-40 expands Specialist product line

By |  August 3, 2017

WD-40 Co.’s non-aerosol Industrial-Strength Cleaner & Degreaser products are safe to use on multiple surfaces, including metals like copper, aluminum and chrome. Photo courtesy of WD-40.

WD-40 Co. is adding non-aerosol Industrial-Strength Cleaner & Degreaser products to its Specialist line. According to the company, WD-40 Specialist Industrial-Strength Cleaner & Degreaser is a water-based formula that’s low-odor and is safe to use on multiple surfaces, including metals like copper, aluminum and chrome.

The spray is U.S. Environmental Protection Agency Safer Choice Certified and comes in a variety of sizes with custom packaging, including a 24-ounce refillable trigger, a 32-ounce non-refillable trigger, a gallon container, a five-gallon container with a spigot and a 55-gallon drum.

“Automotive, construction, maintenance, repair and operations professionals want a degreaser that can effectively and safely help them get their jobs done,” says Tim Lesmeister, vice president of marketing at WD-40. “The WD-40 Specialist Industrial-Strength Cleaner & Degreaser products can be used in any work environment and on any greasy job.”

Other WD-40 Specialist degreaser products on the market include the aerosol Industrial-Strength Degreaser and aerosol Machine and Engine Degreaser.

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Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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