Volvo CE to pursue New York growth with Alta

By |  December 18, 2020

Volvo and Alta

Alta Equipment Group, a Detroit-based company, purchased the construction equipment assets of Vantage Equipment and will initially offer Volvo Construction Equipment products and services from three New York locations.

According to Volvo CE, the locations are in Batavia, Latham and Syracuse.

Alta takes over the distribution of Volvo CE products in most of New York state, excluding Westchester County and the counties and boroughs of New York City and Long Island. Alta will build upon the established presence and personnel Vantage cultivated in the region, Volvo CE adds.

Alta will also further develop the Volvo CE brand in the region, ensuring customers have access to Volvo CE equipment.

“We are excited to welcome Vantage Equipment to the Alta team,” says Ryan Greenawalt, CEO of Alta. “We believe Vantage has great growth potential in the large New York state market and look forward to providing high-quality Volvo equipment and excellent customer service to drive that business going forward.”

Alta has been a member of the Volvo CE network since 2009, expanding its territory to include central and northern Illinois and Florida. Alta now has 22 construction equipment locations, Volvo CE says, and it was recognized as Volvo CE’s 2018 Dealer of the Year in North America.

“Alta’s progressive approach to evolving customer needs and its ability to invest capital will further improve our competitive advantage in the state of New York,” says Stephen Roy, president of North America at Volvo CE. “The company has proven itself in multiple territories, and we are confident that its growth into New York will be advantageous for our customers and our entire dealer network.”

Kevin Yanik

About the Author:

Kevin Yanik is editor-in-chief of Pit & Quarry. He can be reached at 216-706-3724 or

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