Titan International summit offers hands-on training

Titan International wrapped up its fifth annual Titan University Summit, a sales training program offered to Titan dealers and Titan Strong Seller Associate dealers.

The event offered hands-on classes using live-streaming production technology to give attendees an interactive experience.

Titan says the annual event had strong dealer engagement and allowed attendees to build their own customized learning experiences. The company hosted 17 classes and two keynotes hosted from a convention center in Quincy, Illinois. The content was then live streamed to attendees.

The company says the Titan University Summit was attended by more than 2,500 people from several countries, including the U.S., Canada, Mexico, Argentina and Brazil.

“Classes were live streamed in a manner that allowed students to interact with industry experts within a classroom setting that will help our dealers better serve their customers and achieve their own business goals,” says Paul Hawkins, dean of students and senior vice president of aftermarket sales at Titan.

The all-virtual format featured classes on product features, effective selling strategies and competitive product positioning, as well as targeted sessions by segment for agriculture, construction and forestry. Classes were designed for everyone from entry level to advanced students in any dealership role including sales, purchasing, marketing, customer service and support.

Keynote speakers included tire compounding and chemistry specialists and industry members from Stellar Industries, Fuller Brothers and AME. Speakers shared safety tips, tools of the trade and tire maintenance best practices.

“While we hope to return to in-person classes next year, I’m proud of how the Titan team took Titan University Summit to another level this year with enhanced engagement, improved technology and new classes,” says Kim Boccardi, director of content and vice president of marketing at Titan.