Thunder Creek tabs VP of sales

Lea

Thunder Creek Equipment named Larry Lea as its new vice president of sales.

In his new role, Lea will be responsible for managing Thunder Creek’s national sales team, as well as working with the company’s product, production and engineering teams to help lead strategic product growth and development.

Lea previously served as the director of sales at Mahindra USA. He spent his entire career in the heavy equipment sales market, bringing experience and industry expertise to his new position, Thunder Creek says.

“We’re excited to welcome Larry to the Thunder Creek team, where he can apply his extensive industry experience to strengthen both our sales team and our dealer network,” says Loren Van Wyk, owner and CEO of Thunder Creek. “He’s a proven winner who is motivated to use his competitive nature to drive us forward in the agricultural, construction and commercial markets.”

Lea will remain based in Houston, the company says, while working directly with Thunder Creek’s sales team and dealer network.

“I think my experience and competitive nature will make what is already a strong sales team even stronger and more strategic,” Lea says. “The reality is that when the sales team wins, the entire company wins, and so do our customers. I’m ready to do a whole lot of winning at Thunder Creek long into the future.”

Thunder Creek is a manufacturer of diesel fuel and service trailers and maintenance products that are used across a range of industries, including construction, oil and gas, underground utilities and more.