Thunder Creek makes two hires, expands dealer network

Thunder Creek Equipment promoted Niki Patterson to regional sales manager for the Western United States. She previously served Thunder Creek as the manager of dealer development and national accounts.

Thunder Creek manufactures and sells a full range of mobile fueling and service solutions. This includes the original multi-tank, bulk diesel trailers that allow businesses to haul up to 920 gallons of diesel without a HAZMAT endorsement, similar truck-mounted systems and the company’s 2-in-1 closed-loop system for handling diesel exhaust fluid (DEF).

The move is in response to the manufacturer’s rapidly growing dealer network in the region and a high demand for the company’s premium fuel, field service and fleet management solutions for heavy off-road equipment fleets, according to Thunder Creek.

“It’s a natural transition for Niki, as she has played a massive role in the growth of our dealer network throughout the United States in her relatively short time here at the company,” says Larry Lea, vice president of sales at Thunder Creek Equipment. “She knows the dealers, she knows the product and she has helped build the demand for Thunder Creek in the region. There’s no one better to lead this effort.”

Patterson has spent her entire career in the equipment sales market, including 12 years at Mahindra, two years at Bad Boy Mowers and the past year with Thunder Creek.

“Working with this quality- and family-driven team has been a massive honor at this stage in my career, and it’s been exciting to continue raising awareness about the great things Thunder Creek helps fleet managers and business owners accomplish,” Patterson says. “I look forward to continuing the good work that Thunder Creek is doing and building even stronger relationships throughout the Western United States.”

Another addition

Thunder Creek Equipment also hired Wes Watkins as the company’s new territory sales manager for the Southeastern United States, covering Florida, Mississippi, Alabama, Georgia and South Carolina.

Watkins has spent the last 15 years serving the construction and earthmoving industries in these states in a variety of sales and sales leadership roles for major manufacturers and equipment dealers.

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