TCC launches radio campaign for highway funding

By |  August 26, 2015

The Transportation Construction Coalition (TCC) launched a radio advertising campaign aimed at encouraging members of the House of Representatives to pass a multi-year highway and public transit investment bill.

According to TCC, the 30-second radio spot will run this week and next on the hometown radio stations of 16 members of the House of Representatives’ Ways & Means Committee and Transportation & Infrastructure Committee.

The ad highlights the importance of a long-term funding solution for the states, saying, “About 55 percent of Wisconsin’s annual capital investment in highways and bridges depends on federal funding. But Congress has not yet passed a long-term highway bill. That puts our funding at risk and hurts our state’s ability to plan mobility and safety improvements. Tell Congressman Paul Ryan it’s time for the House of Representatives to get a long-term highway bill passed now! Wisconsin depends on it.”

The ad also will run in the districts of Rep. Rick Crawford (R-Ark.); Rep. Devin Nunes (R-Calif.); Rep. Lynn Jenkins (R-Kan.); Rep. Thomas Massie (R-Ky.); Rep. Garret Graves (R-La.); Rep. Jason Smith (R-Mo.); Rep. Adrian Smith (R-Neb.); Rep. Mark Meadows (R-N.C.); Rep. George Holding (R-N.C.); Rep. David Rouzer (R-N.C.); Rep. Kristi Noem (R-S.D.); Rep. Diane Black (R-Tenn.); Rep. Blake Farenthold (R-Texas); Rep. Kevin Brady (R-Texas); and Rep. Mark Sanford (R-S.C.).

TCC officials noted that the radio ads are a part of a series of advertisements the organization is launching to pressure Congress to pass a long-term highway bill. It will continue its advertising efforts until the House passes a long-term bill, coalition officials say.

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About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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