Superior, General Equipment expand partnership

By |  August 4, 2021

Nearly 40 years after General Equipment & Supplies invested in its first Superior Industries brand conveyor belt, the two are once again partnering to offer Superior equipment to more parts of the country.


North Dakota, home of General Equipment, and Minnesota, where Superior is based, are the two latest states that will have access to Superior’s line of crushing, screening, washing and conveying equipment – plus parts – that will be sold by GES.

Prior to this expansion, General Equipment has been selling and servicing Superior equipment in Nebraska and Iowa.

“Since General Equipment’s home office is less than 100 miles from our Minnesota headquarters, this proximity has encouraged a constant exchange of ideas that have significantly improved our company,” says John Garrison, Superior’s vice president of sales. “We’re all very excited to expand our partnership in the region, which will create so many more positive opportunities for our customers, employees and all of their families.”

Superior’s portfolio includes jaw, cone, HSI and VSI crushers; horizontal, inclined and grizzly feeding vibratory equipment; scrubbing, classifying, washing and dewatering solutions; plus unloading, transferring and stacking conveyors – including the TeleStacker conveyor.

“Superior has attracted many key industry engineers to their business, which is greatly advancing their product offering, quality and support,” says Don Kern, vice president of General Equipment’s aggregate equipment sales. “They have diligently maintained an American-made, family-oriented, customer-first philosophy that competing manufacturers have forgotten about.”

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