Rokbak’s new trucks make first UK show appearances

Following Terex Truck’s rebrand to Rokbak, the company debuted two new trucks at two UK trade shows. Photo: Rokbak

Rokbak, formerly Terex Trucks, debuted its RA30 and RA40 trucks at the Balmoral Show in Northern Ireland and Molson Group’s Open Day in England.

“Since the launch of the new brand took place virtually, for many U.K. customers, it was their first opportunity to catch a glimpse of the rock-solid haulers in person – and they were not disappointed,” says Kenny Price, regional sales manager for EMEAR (Europe, Middle East, Africa and Russia) at Rokbak. “The striking new name and color are hard to miss, while the hefty build embodies Rokbak’s commitment to never letting a customer down.”

The RA30 was on display at both the Balmoral Show and at Molson Group’s (a Rokbak dealer for Great Britain) open days, while the RA40 was highlighted at the open days. Also at the Balmoral Show, Sealtor Plant, a service and parts provider for Rokbak customers across Northern Ireland, also won an award for Best Trade Stand.

Molson Group has invested more than £3 million (nearly $4.14 million) in its Avonmouth depot over the last two years and was excited to show off the additions to its product portfolio alongside its service facilities, the company says.

“The feedback from our customers and dealers, so far, has been absolutely incredible – we couldn’t be happier with the support we’ve received from them,” says Jacqueline Reid, director of marketing, communications and product management at Rokbak. “As COVID restrictions ease around the world, we’re looking forward to attending other events in Asia and North America so that even more customers can get to know the Rokbak brand and experience the impressive capabilities of our most efficient and productive haulers to date.”