NSSGA unveils new seat belt safety slogan

The National Stone, Sand & Gravel Association (NSSGA) unveiled its slogan for the the association’s new seat belt safety campaign.

The slogan: “Why risk it? Just click it!”

The focus of the seat belt safety campaign is to emphasize to the aggregate industry workforce the importance of wearing seat belts on the job.

“Safety is our top priority for our industry,” says Michael Johnson, president and CEO of NSSGA. “NSSGA represents over 100,000 men and women who produce the essential raw materials found in every home, building, road and bridge across the country. Our members place great importance in the need to reinforce the wearing of seat belts on the job. We felt there was no better way to get that message across than to engage our workforce in naming the campaign.”

The slogan was selected through a naming contest among NSSGA member company employees, with the winning slogan submitted by Johnny Farley, plant manager at Rogers Group‘s Cross Plains quarry.

The seat belt safety campaign slogan will be incorporated into messaging and graphics to be available for member company facilities, according to NSSGA. Farley will be recognized for his winning submission at NSSGA’s Legislative & Policy Forum in Washington, D.C., from Nov. 18-20.

“We were thrilled to hear that Johnny has submitted the winning slogan, but not a bit surprised,” says Darin Matson, Rogers Group president and CEO. “Rogers Group has a strong safety culture, and Johnny has been a champion of that culture at our Cross Plains quarry, which is approaching six years injury free. We’re proud to have him on the RGI team and congratulate him for helping spread the safety message on a national level.”

The naming contest was launched in February at NSSGA’s Annual Convention in Indianapolis. Over a three-month period, NSSGA accepted 333 submissions from 90 employees representing 47 member companies.