Nors buys Strongco, taking over Volvo CE locations in Canada

By |  March 19, 2020

Logo: Volvo

Nors Group purchased Strongco Corp. and will take over its Volvo Construction Equipment (Volvo CE) Canadian dealerships and distribution.

Based in Portugal, Nors is taking over 22 Volvo CE locations, including those in the provinces of Alberta, Labrador, New Brunswick, Newfoundland, Nova Scotia, Ontario and Quebec.

“We believe that Strongco will benefit from Nors’ global presence and brand recognition, and from its long experience in the automotive and construction equipment industry, to further enhance its superior performance and future growth,” says Tomás Jervell, CEO of Nors. “We are very much looking forward to working with Volvo CE across Canada.”

We plan on investing heavily in staff expertise, as well as improving parts availability,” Jervell adds. “The goal is to provide the highest uptime in the industry to Volvo CE customers, and we are ready to achieve it.”

According to Volvo CE, Nors is one of the longest-standing partners of the Volvo Group. The family-owned company was founded in 1933 by Luís Óscar Jervell, the current CEO’s grandfather.

Nors began as a Volvo Group partner in Portugal, selling and servicing trucks and buses. In 1970, the company began selling Volvo CE products.

Nors began its global expansion in the 1990s by entering the African market and later North and South America. Nors operates dealerships under the Nors Group, as well as through joint ownership of the Ascendum Group, which is one of the largest distributors of Volvo CE in the world.

“It’s fantastic to have such a seasoned partner expanding its successful operations and business model further across North America, and we are looking forward to the improvements they will bring to Canada,” says Stephen Roy, senior vice president of Volvo CE North America. “Together, we will enhance our Canadian sales and service efforts to improve the experience of our customers when working with Volvo CE. This new partnership has enormous potential.”

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Kevin Yanik is editor-in-chief of Pit & Quarry. He can be reached at 216-706-3724 or

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