New managing director at Liebherr USA

By |  August 4, 2021

Liebherr named Kai Friedrich managing director of Liebherr USA Co. and divisional director of construction equipment.

Kai Friedrich, new managing director of Liebherr, USA.

As managing director, Friedrich will provide leadership and guidance in overseeing and implementing the corporate and strategic plans for the nine product segments under Liebherr USA. The product segments Friedrich will oversee are mobile and crawler cranes, tower cranes, components, concrete technology, refrigeration and freezing, mining, deep foundation machines, maritime cranes and construction equipment.

Friedrich takes over the managing director role Peter Mayr occupied.

“Kai Friedrich has a proven track record of leadership and many accomplishments with Liebherr over the years,” says Torben Reher, Liebherr USA managing director. “He brings a wealth of knowledge and experience from several Liebherr companies in various international markets and will no doubt be a tremendous asset to the growth of our product segments here in the U.S.”

Friedrich will work hand-in-hand with Reher in Liebherr USA’s home of Newport News, Virginia to oversee U.S. operations.

As divisional director for construction equipment, Friedrich will be responsible for managing the team of Liebherr sales, service, training and product management staff for the company’s construction equipment product range.

According to Liebherr, Friedrich has 18 years of experience in the heavy equipment industry. Seventeen of those were spent serving in a variety of roles within the Liebherr Group.

“I am looking forward to working with our experienced team and the well-established distribution network in supporting and engaging our customer base here in the U.S.,” Friedrich says. “It is a pleasure and honor for me to join the Liebherr USA team. Considering the potential, diversity and importance of the U.S. market for Liebherr, I’m thrilled to lead the team into this new exciting period post COVID-19.”

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About the Author:

Kevin Yanik is editor-in-chief of Pit & Quarry. He can be reached at 216-706-3724 or

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