McLanahan names global product manager

By |  June 10, 2016

McLanahan Corp. appointed Tyler Trowbridge as its global product manager for mobile and modular plants.

In his role, Trowbridge will work closely with the company’s engineering group and global market offices to ensure the company’s products exceed customer expectations, as well as help producers meet their application requirements. He will ensure that all product developments meet the demands of the market and oversee go-to-market strategies. Trowbridge will also work closely with the North American sales group on dealer development by helping improve how McLanahan trains, develops, communicates and supports its dealer network.

According to McLanahan, Trowbridge brings with him more than eight years of experience working with wet mobile and modular plants. His previous responsibilities have included product launching, product change implementation and pricing policies. He also has experience with forecasting regional sales, driving territory growth and managing a dealer network.

McLanahan Corp. is an ISO 9001:2008 global manufacturer of custom engineered process solutions. It aims to provide safer, simpler and smarter processing solutions backed by its service and support.

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About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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