LiuGong names head of sales, business development

LiuGong North America (LiuGong NA) appointed Paul Cranage as its senior manager of sales and business development.

Cranage, who is working from the company’s headquarters in Katy, Texas, is in charge of new dealer recruitment and training, LiuGong’s dealer portal initiative, and industry and performance reporting.

Cranage reports directly to Kevin Lee, vice president of sales and marketing.

“Cranage is a tremendous asset both to our expanding family of quality dealerships and, in turn, to LiuGong NA customer support overall throughout North America,” Lee says. Cranage brings almost 30 years of experience in the equipment industry with CNH and Mahindra USA.”

Cranage is excited about the direction and growth potential at LiuGong.

“I cannot wait to help solidify LiuGong’s dealer network and make doing business with LiuGong as easy and efficient as possible,” he says. “Improving access to our business systems and processes will make the LiuGong dealer experience, and ultimately their bottom line, the best in the industry.”

LiuGong NA is a wholly-owned subsidiary of LiuGong Machinery, a global provider of heavy construction and material handling equipment.