Liebherr creates marketing parts manager position

By |  August 8, 2012

Mike Balella has joined Liebherr Construction Equipment Co. as manager of parts marketing. In the new role, Balella will work closely with the Liebherr dealer organization to enhance opportunities to increase sales and improve customer service for after-market repair parts. Balella will coordinate parts pricing on competitive items and add additional product offerings to support Liebherr’s market presence in the United States.

Kevin Yanik

About the Author:

Kevin Yanik is the editor-in-chief of Pit & Quarry magazine. Yanik can be reached at 216-706-3724 or

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