Komatsu rebrands company-owned dealers

Komatsu is a manufacturer and supplier of equipment, technologies and services for the construction, forklift, mining, industrial and forestry markets. Photo: P&Q Staff

Komatsu created a new structure in North America to strengthen the growth of its company-owned dealer branches.

A new corporate unit within Komatsu was created and, effective immediately, all company-owned dealer locations are branded simply as “Komatsu” to reflect their inclusion in the company’s global footprint.

The change supports Komatsu’s long-term strategic plans to grow and strengthen its distribution channels.

With the alignment of these larger groups of dealers, customers will have access to additional equipment and parts inventory, as well as greater service and support resources, Komatsu says. Trade territory for the renamed branches remains the same, as do all equipment lines sold and services provided.

Grant Adams, former president of Komatsu Southwest, was appointed to lead the new unit as vice president and general manager of company-owned distribution. His responsibilities include defining strategy, managing profitability and continuing to develop strength among the regional leadership teams.

The rebrand effects the branches along the Eastern Seaboard formerly named Pine Bush Equipment, Midlantic Machinery, Komatsu Northeast and Edward Ehrbar; those in New Mexico and Texas under the name Komatsu Southwest; and sites in Nevada, Montana, Utah and Wyoming under the Komatsu Equipment Co. banner.

“More than just a name change, this decision shows Komatsu’s commitment to provide the best customer support in the territories where these branches do business,” says Rod Schrader, chairman and CEO of Komatsu’s North American operations. “Ultimately, we want to make it an easy decision for customers to come back to us again and again for equipment, service and solutions.”

Adds Adams: “Customers can rest assured that the team helping them grow their businesses yesterday will be there for them tomorrow. They’ll just have more resources. And I’m looking forward to taking all the best practices at a regional and branch level and incorporating them across the organization, so the whole equals more than the sum of its parts.”