Kobelco celebrates brand’s independence

Kobelco Construction Machinery USA held a ribbon-cutting ceremony at its North American headquarters July 9 in Houston commemorating the relaunch of its brand as an independent product line. Nearly all of Kobelco’s recently signed dealers attended along with local officials and Kobelco employees from around the world.

“Houston provided the perfect centralized location to relaunch the brand and to support and service customers and dealers throughout the United States and Canada,” says Ron Hargrave, vice president of marketing and sales for Kobelco North America. “The local community has been receptive and rather excited to have Kobelco back in town after having been a part of the CNH organization for 10 years.”

Over the last few months, Kobelco opened its headquarters facilities, signed more than 40 dealers, hired a staff and stocked dealer yards, Hargrave says.