JCB raises $100,000 for charity through Mudfest

By |  July 8, 2015
Nearly 1,400 runners and 50 cyclists attended JCB's Mudfest. Photo: JCB

Nearly 1,400 runners and 50 cyclists attended JCB’s Mudfest.
Photo: JCB

JCB hosted its first ever Mudfest – a combination of the company’s Mud Run and Dig the Ride races – and raised $100,000 for The Lady Bamford Center, which provides education and social skills development to children from six weeks to four years of age that are either homeless or come from low-income families. Hosted at JCB’s headquarters in Savannah, Ga., the event is a part of the new Savannah Mud Run Charity Series that raises money for local children and youth non-profit organizations in Chatham County, Ga., and surrounding areas.

JCB equipment was used to build the course over 1,000 acres of the company’s campus. Backhoes, skid-steers, compact track loaders and excavators created trails and obstacles, and participants could choose to tackle them on foot or bike. Nearly 1,400 runners and 50 cyclists attended the event.

“JCB is always proud to open our campus to the community, and what better way to do that than to host an event created by our equipment,” says Thom Peebles, vice president of marketing for JCB North America “The first-ever Mudfest was a tremendous success, as we hosted over 1,300 runners and 50 bikers all in the name of raising $100,000 to support The Lady Bamford Center.”

The event was made possible through corporate sponsorships from vendors and suppliers, as well as time donations from JCB employees and community members.

JCB is a privately-owned, global company that manufactures over 300 different machines from 22 plants on four continents, including the United Kingdom, India, Brazil and the U.S.

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About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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