IronPlanet, Cat Auction Services complete merger

By |  April 2, 2015

IronPlanet and Cat Auction Services completed their merger. The new company houses equipment in three different markets: the on-road truck market, the government surplus market and the oilfield equipment market.

The company now also has six selling platforms, including IronPlanet, TruckPlanet, GovPlanet, allEquip, Kruse Energy & Equipment Auctioneers and Cat Auction Services.

“This is a very exciting day for IronPlanet and Cat Auction Services, and even more importantly, for our customers as this combination will drive value and services to all of our buyers and sellers in new and innovative ways,” says Gregory Owens, IronPlanet chairman and CEO. “I am confident that our marketplace offerings will enable our sellers to maximize the recovery on assets sold by reaching the right buyers at the right time through channels that are optimized for them.”

Through the merger, customers can now purchase equipment immediately or through one of the company’s online or onsite auctions.

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About the Author:

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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