IRock, Road Machinery partner in Arizona, Southern California

By |  June 7, 2021

Logo: IRockIRock Crushers expanded its North American distribution network by partnering with Road Machinery, an Arizona-based dealer.

“Road Machinery LLC is so pleased to partner with IRock in the sales, service and rental of their unmatched crushers, screens and conveyors,” says Joel Cook, president and CEO of Road Machinery. “We have learned that IRock is a top-of-the-line manufacturer that provides great design, quality and product support through our market research and industry data. Having IRock as a key vendor in Arizona and Southern California will strengthen our presence in our construction markets, providing Road Machinery LLC the opportunity to be a greater solutions provider to our valued customers.”

According to IRock, Road Machinery has served the industry since 1955. The company has a number of locations in the West, with four in Arizona and four in Southern California.

Road Machinery will exclusively represent the complete IRock product line in Arizona and Southern California.

“Road Machinery is perfectly positioned to represent our company and the quality of our product line,” says Nate Russell, director of sales and business development at IRock Crushers. “I am truly impressed with Road Machinery, and I’m thrilled to work with their team moving forward. They have a proven track record of taking care of customers and are experts in heavy equipment. We are all excited for the coming successes of both IRock and Road Machinery.”

Adds Chris Larson, general manager of IRock Crushers: “From the outset, I was very impressed with Joel, Road Machinery leadership and the ambitious direction that’s charted. It was immediately clear that Road Machinery’s core values define who they are, what they do and, most importantly, how they plan to execute by supplying ‘difference-making’ products and services to maximize customers’ satisfaction. The synergies abound as IRock understands the importance for employees, dealers and vendors to have a crystal-clear vision of the business and what it stands for. We take our partnerships seriously. It is imperative we align with like-minded entities to ensure success.”

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About the Author:

Kevin Yanik is editor-in-chief of Pit & Quarry. He can be reached at 216-706-3724 or

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