IRock names regional sales manager for Mid-Atlantic/Northeast region

By |  May 13, 2019
Headshot: Nate Russell

Russell

IRock Crushers named Nate Russell as regional sales manager for the Mid-Atlantic/Northeast region.

In this role, Russell will concentrate his efforts on strengthening and growing dealer relationships in the Mid-Atlantic and Northeast region, as well as providing solutions and support to IRock customers.

“As part of our effort to expand distribution, we are very excited that Nate has joined our team,” says Fred Gross, director of sales and business development at IRock. “He has a tremendous amount of industry experience and his level of application and product knowledge with crushing and screening in the construction world makes him a great asset for our customers.”

According to the company, Russell comes to IRock with 17 years of experience working with customers, dealers and manufacturers in every capacity. He previously served as regional sales manager and Terex Finlay and, before that, served as crushing and screening application sales specialist for Milton Cat.

Russell also owned and operated his own crushing company in New Hampshire.

“I am thrilled to have the opportunity to work for an American-based, customer-focused equipment manufacturer,” Russell says. “Being an end-user previously, I understand the mobile and portable crushing and screening business and the challenges producers face. I am looking forward to growing IRock’s distribution network and showing marketplace end-users the quality of the products being rolled out.”

IRock Crushers is a manufacturer of mobile and portable crushing plants, screening plants and conveying equipment.

Allison Barwacz

About the Author:

Allison Barwacz is the digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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