IRock names director of sales, business development

Headshot: Fred Gross.

IRock Crushers named Fred Gross as director of sales and business development.

Gross will lead IRock’s sales and marketing teams with a focus on bringing the company’s crushing and screening solutions to its dealer network across the domestic United States and beyond, the company reports.

“Fred’s passion, experience and commitment to dealer customers and end users make him an excellent match for this position and a strong addition to our company,” says Chris Larson, general manager at IRock. “He brings to our team a wealth of knowledge, commercial leadership and a demonstrated pattern of success throughout his career. Additionally, his dedication and moral compass align extremely well with IRock’s values.”

Gross joins IRock with an original equipment manufacturer sales and business development background, as well as more than 25 years of experience in the crushing and screening industry. Prior to accepting the position, Gross served as the North and South American sales manager for Terex Cedarapids. He also held positions with several other businesses in the industry, including Weir Minerals-TRIO, FLSmidth, KPI-JCI and Metso.

Gross will focus on strengthening existing dealer relationships, as well as growing the company’s dealer network. In addition, he will play a strategic role in identifying new products to meet the needs of customers and to ensure success during the forthcoming federal infrastructure plan, the company explains.

“This is an exciting time for our industry,” Gross says. “And we’re poised to be there for customers where and when they need us to overcome challenges and achieve success.”