IRock adds Hoffman Equipment as dealer

IRock Crushers added Hoffman Equipment, a New Jersey-based dealer of construction equipment, to its distributor network.

IRock says Hoffman will serve eastern Pennsylvania and the Hudson Valley of New York.

“IRock Crushers is thrilled to partner with Hoffman Equipment,” says Nate Russell, director of sales and business development at IRock. “The last two years IRock has implemented a formula to grow and expand the brand with the most exceptional dealers in North America. Hoffman Equipment is an elite dealer in the industries we serve and was the perfect addition to the IRock network.

“There’s a spirit of excellence shared among their whole team, which effectively conveys our same mindset at IRock,” Russell adds. “We are laser focused on manufacturing premier equipment, so it’s critical that our partners carry our vision to deliver excellent service and support to each and every customer.”

Founded in 1920, Hoffman Equipment has a history as a heavy rigging contractor and now as an equipment distributor with six locations.

“We are very excited to represent IRock Crushers and their aggregate equipment in our marketplace,” says Tim Watters, owner of Hoffman Equipment. “The IRock product is well regarded for its superior quality and for the wide variety of options and special features that distinguish IRock products from other crushing manufacturers. The company is unlike any other equipment manufacturer because they were founded by an equipment distributor. As such, they know their market and know what it takes to create customer satisfaction.”