IRock adds director of product development

McCaffrey

IRock Crushers, a manufacturer of mobile and portable crushing plants, screening plants and conveying equipment, appointed Paul McCaffrey as director of product development & applications.

McCaffrey comes to IRock with more than 15 years of product development, sales, service and technical support experience within the crushing and screening industry.

McCaffrey will be responsible for leading the overall design development, optimization and performance of the IRock product line. With his extensive product knowledge, McCaffrey will support IRock in crushing, screening and conveying products and services both internally and externally. He will also be tasked to provide technical solutions that enhance overall customer service, satisfaction and dealer profitability.

“Paul brings IRock a wealth of experience in application, design and operational practices within materials processing equipment,” says Chris Larson, general manager at IRock. “With his engineering background and boots on the ground approach, he has demonstrated a track record of creating tremendous value to customers and distributors. Aside from being the right fit culturally, we are elated to have Paul join the IRock Leadership Team to help usher in this new era of innovation and optimization for the product line.”

According to IRock, McCaffrey’s extensive career path within the Terex Materials Processing division provided a platform for him to excel and develop a reputation among customers and distributors as a subject matter expert in application and operational practices. Most recently, he was technical support & service manager at Terex Finlay. Prior to that, McCaffrey was a territory sales representative for Powerscreen.

“I couldn’t be happier to join the IRock team,” McCaffrey says. “I really enjoy this industry and working with the customers and dealers on their specific crushing and screening applications. I’m looking forward to further enhancing the IRock product lineup, launching innovative new products and having a hand in the overall growth and profitability of the company.”