Increased international presence expected at ConExpo-Con/Agg

The Association of Equipment Manufacturers expects a large international presence at ConExpo-Con/Agg 2023. Photo: P&Q Staff

The Association of Equipment Manufacturers (AEM), which puts on ConExpo-Con/Agg, expects a large international presence at the March 14-18, 2023 show at the Las Vegas Convention Center.

John Rozum, show director for the International Fluid Power Exposition (IFPE), which co-locates its event with ConExpo-Con/Agg, expects the international attendance next March to be “significant.” This is due, in part, to the reduction or elimination of international travel restrictions that were in place during the COVID-19 pandemic.

“These are the engineers, product planners and executives from OEMs all over the world,” Rozum says. “The fluid power and motion control technology on display at IFPE is what makes the construction equipment you see at ConExpo-Con/Agg work, and that doesn’t change regardless of where the product is made.”

AEM, which puts on ConExpo-Con/Agg, says the largest groups of international registrations so far are from Canada, Australia, the UK, Mexico and New Zealand.

ConExpo-Con/Agg and IFPE will also bring back the International Trade Center (ITC) to the 2023 events. The goal of the ITC is to help exhibitors and attendees connect across oceans and languages, according to AEM.

“The ITC is a really useful resource for international salespeople like me,” says Matt McCormick, director of international sales at Cimline, a Minnesota-based equipment manufacturer. “Having an area with translators on call in a quiet environment where we can offer an overseas visitor hospitality is valuable. I also find the input and presentations from the staff at the ITC to be useful.”