Holcim rebrands Aggregate Industries, others

Holcim US is transitioning several of its legacy brands in Colorado to its name.

Aggregate Industries, Metro Mix Concrete and Transit Mix Concrete will take on the Holcim name, uniting them with the Holcim portland cement plant in Florence, Colorado, that already operates with the Holcim brand name.

“In joining the state’s legacy brands and operations, our goal is to continue leading the industry into a more sustainable future while providing the same distinguished products and services we’re known for in Colorado,” says Chance Allen, general manager of the aggregates construction materials business in the Mountain Region for Holcim US. “Uniting these brands as Holcim builds on the market strength of each and streamlines the company’s collective work as a sustainable builder of progress.”

According to Holcim, the teams in place at Aggregate Industries, Metro Mix Concrete and Transit Mix Concrete will remain.

“Operations at each of the locations will continue to provide the same level of quality service and products customers have come to expect over the years, now under the Holcim name,” Allen says.