Hendrickson debuts dealer sales academy

Hendrickson has developed a training tool that provides a comprehensive review of their products. Photo: Hendrickson

Hendrickson launched a dealer sales academy, which the company expects to complement its service academy.

The new dealer sales academy is comprised of videos, assessments and other resources to help dealer salespeople understand the features, benefits and specifications of Hendrickson products to help guide their customers.

The new academy will roll out in a phased approach starting with four truck products:

• Haulmaax EX. Heavy-duty rubber suspension
• Ultimaax. Advanced severe-duty rubber suspension
• Softek NXT. Integrated monoleaf suspension and steer axle system
• Steertek NXT. Fabricated front steer axle  

A variety of additional trucks suspensions, steer axles, trailer products, auxiliary lift axles, components and other brands of Hendrickson will follow. Dealer salespeople will take a test at the end of each module and, after passing, will receive a certificate of completion.

“This endeavor complements our virtual training initiatives as the market is demanding the training flexibility, and travel has not fully returned to our industry,” says Jeff Sass, vice president of marketing at Hendrickson.

The Hendrickson Sales Academy is now available online and on the Hendrickson mobile app. Dealers who register and complete training in May 2021 will be eligible to win a $100 Visa gift card, Hendrickson says.

Hendrickson, a Boler company, manufactures and supplies medium- and heavy-duty mechanical, elastomeric and air suspensions; integrated and non-integrated axle and brakes systems; tire pressure control systems; auxiliary lift axle systems; parabolic and multi-leaf springs; stabilizers; bumpers; and components to the global commercial transportation industry.