Doosan to introduce new branding, products at ConExpo-Con/Agg

Doosan Infracore North America will introduce its new global brand and logo, as well as several new products at ConExpo-Con/Agg 2023.

Doosan says its new name and logo will integrate brand values and its commitment to creating the smart construction solutions of tomorrow. Visitors to the exhibit at the March 14-18 show in Las Vegas will see the new brand in action, hear the story of why the new name was chosen, and learn what’s next for the company.

“Fans of our current offerings will be delighted that the equipment will remain unchanged and continue to deliver the powerful, reliable solutions admired worldwide,” says Alice Banach, senior marketing manager at Doosan Infracore North America.

Exhibit highlights

Doosan’s exhibit in the outdoor Festival Grounds will showcase a sampling of the company’s full line of construction equipment, the transparent bucket for Doosan wheel loaders, a battery-powered engine and several new machines – including the company’s dozer line.

Technologies such as Concept-X demonstrations, safety features and electrification will be featured, according to Doosan. The company’s exhibit will feature autonomous equipment, the new Smart X-Care fleet management service and the topography-scanning drone Concept-X Xite Cloud.

The Concept-X autonomous worksite will feature three live demonstrations along with other new products. First exhibited in 2019 with an autonomous Doosan wheel loader and excavator, Concept-X can survey worksite topography via 3D drone scanning, establish operational plans based on that data and operate heavy construction equipment such as excavators, wheel loaders and articulated dump trucks without human intervention, Doosan says.