Doosan rebrands as Develon

Doosan and its familiar brand of orange construction equipment is now branded as Develon.

The worldwide change is now in effect, the company says.

According to Develon, work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai. The company says the name Develon was chosen “to convey the company’s drive to develop onward and bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services.”

Develon will continue to focus on manufacturing construction equipment. Efforts will also be placed on advancing sustainable development through alternative energy sources of power for construction equipment.

“We believe the new Develon brand will help us build on the success we’ve had in North America over the past 30 years and throughout the world for more than 80 years,” says Todd Roecker, vice president of growth initiatives at Develon.

New brand at ConExpo-Con/Agg

The new name is the first of many in a series of steps to launch the new brand, the company says.

Those who attend ConExpo-Con/Agg in March will see the next phase of the company’s launch, with newly branded construction equipment in the outdoor Develon exhibit. This will include the latest developments in the Concept-X autonomous equipment solution and live demonstrations at the outdoor exhibition in the Festival Grounds (Booth F9153).

“Our commitment to the construction equipment industry and advancing new technologies has never been stronger than it is today,” Roecker says. “Develon anticipates changes in the industry and prepares solutions to address these challenges. This is evident by our ongoing development of the world’s first autonomous jobsite solution – Concept-X – and the work we are doing with alternative energy sources like electricity and battery packs for our mini excavators.”

Following ConExpo-Con/Agg, Develon says additional efforts will be made to advance the brand at the local dealer level through updates to signage and machine decals. Customers are likely to begin to see newly branded machines at their local Develon dealerships and on jobsites as early as the end of the second quarter this year.

Other details

Develon’s North American operations will remain headquartered near Atlanta, in Suwanee, Georgia, where the company continues to offer a training center for dealership service technicians.

“Our dealers and customers should expect the same strong support from Develon in the future,” Roecker says. “We are committed to the long-term success of the new brand and ensuring our customers have the support they need to be successful. Develon makes best-in-class equipment, excelling in performance, durability and reliability. That commitment will remain constant.”

Develon will continue to operate as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment. These two subsidiaries will remain independent construction equipment companies under HD Hyundai.

“We’ve grown our construction equipment offering in North America with our line of mini excavators and most recently the addition of dozers,” Roecker says. “These product expansions represent our goal of providing a full line of equipment for our dealers and our customers. We believe that this demonstrates our commitment to North America, and we look forward to continued growth here for many years to come.”

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