DJI appoints new president

By |  August 18, 2017

DJI named Roger Luo as president of the company.

According to the company, Luo’s role will focus on developing DJI’s business internationally in markets that have seen a significant increase in demand for drone and camera applications. He will also work to keep pace with the growing market requirements for drone technology, including automation.

Prior to this role, Luo served as the vice president of operations of DJI. In this role, he oversaw procurement, production and logistics.

Luo has also served in a number of software and hardware engineering and product management roles at companies like Apple, Foxconn and Siemens, DJI adds. While at InnoLux and the BenQ Corporation, Luo’s responsibilities included product management, global marketing strategy, procurement, sales and after sales.

“DJI now has over 11,000 staff worldwide, with offices in 17 cities around the world,” says Frank Wang, founder and CEO of DJI. “As we continue to expand our global footprint, we need to strengthen our management in the area of operations. The move will also enable us to gain a deeper understanding of our growing customer base and build stronger relationships with our dealers and partners. Roger has stood out in his executive management skills and holds a track record in operational excellence. Since joining DJI in 2015, Roger’s leadership has improved the overall capabilities of DJI to lead the aerial imaging industry.”

According to DJI, Wang will continue to oversee the company’s product development to boost the potential of the full range of commercial, governmental, scientific, artistic, research and recreational applications.

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Allison Barwacz

About the Author:

Allison Barwacz is the senior digital media content producer for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating eNewsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants & Equipment magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.

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